A 50-year donor newsletter, written and redesigned end-to-end
Eight pages written and redesigned end-to-end: 50 years of Crisis Center history anchored in one donor's handwritten note.
The Brief
The Crisis Center of Tampa Bay was marking 50 years of service and needed a donor newsletter that honored that half-century legacy while keeping long-time supporters current on the breadth of today's programs: 988 and 211, TransCare, Sexual Assault Services, and the Corbett Trauma Center. The piece needed to balance a CEO letter, service updates, event recaps, client storytelling, impact data, and donor recognition in a single cohesive mailed issue.
Writer & Newsletter Designer
Produce the annual donor newsletter end-to-end (writing every story and refreshing the layout) to celebrate the organization's 50-year legacy, communicate the full range of current services, and deepen donor connection to the mission.
Outcomes
- Wrote all eight pages of content, including a CEO letter on the 50-year legacy, service updates across 988, TransCare, Sexual Assault Services, and the Corbett Trauma Center, event recaps, and a donor spotlight.
- Refreshed the newsletter's design system (typography, color, and information hierarchy) to feel modern while staying at home in a printed, mailed package.
- Translated internal program data into accessible storytelling, including an 'Our Impact on the Community' spread visualizing 84,536 crisis calls, 10,261 counseling sessions, and 31,845 TransCare transports.
- Anchored the issue with a client's handwritten 'My Future Looks Bright' note to ground program metrics in an individual story of healing.
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